CASE STUDY
Deepgram and Red Box Enable Joint Customers to Boost Insights with 100% Audio Capture and Transcription
Increasing Transcription Accuracy and Offering Bespoke Customization While Maintaining a Market Leading Low Compute Footprint is a Game-Changer for Red Box Customers
We pride ourselves on how fast we can capture audio and deliver it to any best of breed analytics application, and Deepgram had a similar mentality when it came to the speed and high-quality of its transcriptions.”
CPO, Red Box
The Results
Better On-Premise Offerings and Reduced Computing Footprint
Aside from the direct impact to Red Box’s global customers, the partnership has helped Red Box strengthen its level of credibility and on-premises offerings. “We have a similar ethos [to Deepgram] in what we’re trying to provide for customers, which is flexibility, architectural excellence, speed, and delivery of the analysis of these communications in real-time,” said Ellis. “Many of our customers also still want on-premises transcriptions because their data is sensitive and they’re not comfortable with it living in the cloud. That’s a key piece of our partnership with Deepgram as we’re able to deliver audio on-premises, while Deepgram can redact it before it goes into the cloud, to ensure our customers that any data that’s leaving their premise has been redacted for personal information.”
Another major benefit of the partnership has also been a reduced computing footprint. Evaluating both real-time and post-call interactions, Red Box has seen around a 7x reduced footprint while using Deepgram compared to its competition. “Many would be surprised by the carbon footprint that ASR platforms leave, especially within the last few years where the adoption of the technology and use cases have accelerated considerably,” said Ellis. “For us, reducing our footprint and helping our customers do the same is huge because it doesn’t matter if your transcriptions are being created on-premises or in the cloud – the compute footprint will still be the same.”
Looking Ahead
Driving Innovation and Scaling Faster Together
Looking ahead, voice is expected to explode in terms of adoption, use cases, and innovation—in large part fielded by the advances made in ASR technology. Red Box looks forward to leveraging its partnership with Deepgram to drive innovation and scale faster than ever before. “I’m constantly thinking about speed-to-market as it’s challenging to get our products out there at the pace needed to remain a leader in the market,” said Ellis. “Voice technology is such a fast-moving market that we have to be everywhere at the same time and bring relevant innovation quickly and simply to our customers, and Deepgram will be key in helping us maintain this leadership position.”