Overview
Benchmark offers a suite of products for email marketing, marketing automation, CRM, landing pages, content creation, ecommerce, lead generation, and analytics. Key features include:
- AI-powered tools like Smart Content and Smart Sending to optimize deliverability
- Mobile-responsive email builder with customizable templates
- Subscriber list building with pop-ups, forms, and landing pages
- Email automation for personalized, timely communication
- Integrations with sales & marketing platforms
- Comprehensive testing and optimization
Benchmark aims to make email marketing easy for any business to improve results.
How Benchmark Email Works
The Benchmark platform provides all the tools you need to create, send, and optimize email campaigns:
- Intuitive drag-and-drop builder to quickly design emails with customizable templates, images, and branding
- Segmentation to target different groups with tailored messaging
- Automation to trigger emails based on user actions and preferences
- Testing to continuously improve open and clickthrough rates
- In-depth analytics to measure engagement, conversions, and ROI
Benchmark leverages AI to optimize your emails for deliverability, open rates, and engagement.
Key Features and Benefits
Email Marketing
- Beautiful, mobile-friendly email templates
- Drag-and-drop builder with image editor
- Audience segmentation and grouping
- A/B testing capabilities
- Detailed engagement analytics
Marketing Automation
- Workflows and conditional logic
- Lead scoring and nurturing
- Event-based triggers to automate campaigns
- Timed email series
Landing Pages
- High-converting templates
- Easy customization
- Lead capture forms
- Pop-ups and slide-ins
- Detailed conversion analytics
Smart Content
- AI-powered copywriting assistant
- Quickly generate high-quality email copy ideas
- Ensure messages resonate with subscribers
eCommerce
- Showcase products in emails
- Promotions and coupon capabilities
- Abandoned cart automation
- Customer re-engagement
Integrations
- Connect your email subscriber data from other platforms
- Expand reach through connected tools and services
- Zapier integration supports 1,000+ apps
Use Cases and Applications
Benchmark is designed for:
- Small Businesses: Easy-to-use tools, free plan available
- eCommerce: Promote products, recover lost sales, re-engage customers
- B2B: Lead nurturing, event promotions, content upgrades
- Agencies: White-label email platform to serve clients
- Marketers: Everything you need for effective email campaigns
It’s used across industries like retail, software, financial services, non-profits, hospitality, and more.
Plans and Pricing
Benchmark offers several pricing tiers:
- Free - up to 2,000 contacts and basic features
- Pro - $9/month billed annually - 5,000 contacts
- Plus - $49/month billed annually - 25,000 contacts
- Professional - $199/month billed annually - 150,000 contacts
- Enterprise - Custom pricing
The free plan has no credit card required. Paid plans offer 14-day free trials.
Support
Benchmark provides the following support resources:
- Knowledge Base: FAQs, guides, walkthroughs, and tutorials
- Community Forum: Get tips from Benchmark power users
- Email & Chat Support: Available weekdays for paying users
- Webinars: Weekly live education and Q&As
Integrations
Popular integrations include:
- Shopify
- WooCommerce
- WordPress
- Salesforce
- HubSpot
- Mailchimp
- Zapier (connects with 1,000+ apps)
Benchmark also offers developer APIs.
What Users Are Saying
Benchmark earns positive reviews for its easy-to-use tools, beautiful templates, helpful customer support, and ability to quickly create effective email campaigns. Users highlight that it provides a more intuitive and approachable platform compared to alternatives.
Frequently Asked Questions
Does Benchmark offer free trials of paid plans?
Yes, 14-day free trials are available on all paid plans. No credit card required.
What email authentication does Benchmark use?
Benchmark ensures optimal deliverability through methods like SPF, DKIM, and DMARC.
Can I import subscribers from another email service?
Yes, Benchmark makes it easy to import your email subscriber lists in just a few clicks.
How do I create sign-up forms or landing pages?
The lead capture tools allow you to quickly build pop-ups, embedded forms, landing pages to help grow your subscriber list.
Useful Links
Try Deepgram with $200 in free credits!
Integrate voice into your apps with AI transcription or text-to-speech. No credit card required.
