By Bridget McGillivray
Last Updated
Text-to-speech APIs power how applications communicate with users, from voice agents handling customer inquiries to accessibility tools making content available to everyone. The TTS market is projected to reach $37.55 billion by 2032, up from $4.55 billion in 2024. With 40% of enterprise applications expected to feature AI agents by 2026, choosing the right text to speech API is a critical technical decision.
This guide compares the leading text to speech APIs available today, examining performance specifications, pricing models, and optimal use cases to help you make an informed decision.
Key Takeaways
Here are the essential points for evaluating text to speech APIs:
- Real-time voice agents require sub-300ms time-to-first-byte (TTFB) for natural conversation flow. Deepgram Aura-2 (90ms optimized) and ElevenLabs Flash v2.5 (~75ms) lead in latency performance.
- Pricing models vary significantly: pay-per-character options (AWS, Google, Azure at $4-16 per million characters) versus subscription tiers (ElevenLabs at $5-330/month).
- Language coverage ranges from 7 languages (Deepgram) to 70+ languages (ElevenLabs v3) and 129 neural voices across 54 locales (Azure).
- On-premise deployment options exist for regulated industries through Azure containers and Deepgram's flexible deployment.
What is a Text to Speech API?
A text to speech API converts written text into synthesized speech through a software interface. These APIs accept text input via REST endpoints or WebSocket connections and return audio output in formats like MP3, WAV, or PCM.
How Neural TTS Works
Modern text to speech APIs use neural network architectures trained on extensive speech datasets. The process involves text normalization (converting abbreviations and numbers), linguistic analysis (parsing sentence structure), phonetic conversion (breaking text into sound units), and acoustic modeling (generating audio waveforms). Neural voice technology captures over 83% of TTS market share, representing a complete shift from older concatenative methods.
Streaming vs. Batch Processing
Real-time streaming APIs deliver audio in chunks as it's generated, reducing time-to-first-audio for conversational applications. Batch processing handles longer content where latency matters less than output quality.
Key Features to Evaluate
When selecting a text to speech API, these technical specifications determine production suitability.
Latency Performance
Time to First Byte (TTFB) is critical for real-time applications. Conversational AI requires sub-300ms TTFB to maintain natural dialogue flow. Real-time factor (RTF), the ratio of processing time to audio duration, indicates efficiency under load.
Voice Quality and Selection
Evaluate the number and variety of voices available, language and accent coverage, voice cloning capabilities, and customization options for pitch, speed, and tone.
Technical Capabilities
Look for SSML (Speech Synthesis Markup Language) support for fine-grained control, streaming audio delivery via WebSocket, concurrent request handling capacity, and output format options.
Deployment Options
Consider SDK availability for major programming languages, REST API documentation quality, cloud versus on-premise options, and rate limits at scale.
The Top Text to Speech APIs Ranked
Deepgram Aura-2 delivers sub-200ms baseline TTFB with optimized performance reaching 90ms, making it suitable for real-time voice agents and conversational AI. The API handles thousands of concurrent requests with consistent performance.
Voice and Language Support: 7 languages (English, Spanish, Dutch, French, German, Italian, Japanese) with 40+ English voices across multiple styles and demographics, plus 10+ Spanish voices with regional accents.
Strengths: Ultra-low latency for real-time applications. High pronunciation accuracy for numbers and technical terms. Unified STT + TTS platform reduces integration complexity. Flexible deployment options including on-premise.
Limitations: Currently supports 7 languages with ongoing expansion planned.
Pricing: $0.030 per 1,000 characters ($0.027 at Growth tier). $200 free credit to start.
Best For: Conversational AI, voice agents, IVR systems, customer service automation, healthcare applications.
Test Aura-2 voices in the AI voice generator or sign up for API access with $200 in free credit.
2. ElevenLabs
ElevenLabs offers multiple model tiers optimized for different use cases. Flash v2.5 delivers ~75ms latency for real-time voice agents, while Multilingual v2 and Eleven v3 (~1-2 seconds latency) target expressive long-form content.
Voice and Language Support: 3,000+ voices available. Flash v2.5 supports 32 languages. Eleven v3 supports 70+ languages with audio tag controls for laughs, whispers, and sighs.
Strengths: Extensive voice library. Advanced voice cloning from Starter tier ($5/month). Multi-voice dynamic dialogues. Speech-to-speech voice transformation.
Limitations: Subscription-based pricing offers less value at low volumes compared to pay-per-character providers. Advanced features require higher-tier subscriptions.
Pricing: Free (10K chars/month), Starter ($5/month for 30K), Pro ($99/month for 500K), Growing Business ($330/month for 2M).
Best For: Audiobook narration, video voiceovers, content creation, voice cloning applications.
3. Google Cloud Text-to-Speech
Google Cloud TTS offers 50+ languages with approximately 300 voices across multiple model tiers. The service integrates with Google Cloud's broader AI platform with enterprise-grade reliability.
Voice and Language Support: 50+ languages with ~300 voices across Standard, WaveNet, Neural2, Studio, and Chirp 3 HD tiers.
Strengths: Broad language coverage. Multiple model tiers for different quality and cost trade-offs. Strong Google Cloud ecosystem integration.
Limitations: Requires familiarity with Google Cloud Platform. Premium voices at higher price points.
Pricing: Standard ($4/million characters), WaveNet and Neural2 ($16/million), Studio and Chirp 3 HD ($30/million).
Best For: Multilingual applications requiring broad language coverage, enterprise deployments prioritizing established reliability.
4. Microsoft Azure Cognitive Services
Azure Speech Services offers 129 neural voices spanning 54 languages with on-premise deployment via containers for regulated industries.
Voice and Language Support: 129 neural voices across 54 languages and locales.
Strengths: On-premise deployment via containers. Volume pricing discounts. Strong Azure ecosystem integration.
Limitations: Complex setup and configuration. Voice naturalness varies by language.
Pricing: Standard Neural at $16/million characters, with volume discounts available ($12 at 80M commitment, $9.75 at 400M commitment).
Best For: Enterprise applications requiring on-premise deployment, Azure infrastructure integration, high-volume deployments.
5. Amazon Polly
Amazon Polly integrates with AWS services and offers multiple TTS engines including a Generative TTS engine with 31 voices across 20 languages.
Voice and Language Support: 31 Generative voices across 20 languages. Additional Standard and Neural voice options available.
Strengths: Competitive neural pricing. Generous free tier. Regional expansion including Asia Pacific for lower latency.
Limitations: Voice quality in standard tier less natural than premium options. Setup complexity for AWS newcomers.
Pricing: Standard TTS at $4/million characters, Neural TTS at $16/million characters. Free tier includes 5 million characters/month for first 12 months.
Best For: Applications using AWS infrastructure, high-volume production deployments, cost-conscious multilingual applications.
Cartesia specializes in real-time voice agent applications with instant voice cloning from as little as 3 seconds of audio. Sonic-3 achieves 90ms time-to-first-audio.
Voice and Language Support: 40+ languages covering 95% of global population. Unlimited instant voice cloning included.
Strengths: Purpose-built for voice agents. Fast voice cloning (3 seconds for instant, 30 minutes for professional-grade). GDPR compliance. 99.9% uptime SLA.
Limitations: Narrower language coverage than established cloud providers. Shorter operational history. Enterprise-focused pricing requires sales contact.
Pricing: Usage-based pricing via sales contact. Scale plan at $0.13/hour for speech-to-text. Free developer sandbox available.
Best For: Real-time voice agents, call center automation, conversational AI requiring ultra-low latency.
7. PlayHT
PlayHT provides 600+ AI voices with streaming audio capabilities and voice cloning on Creator and Pro tiers.
Voice and Language Support: 600+ AI voices across multiple accents and languages. Voice cloning available on paid tiers.
Strengths: Extensive voice library across multiple accents. Real-time streaming. SSML support.
Limitations: Specific latency benchmarks not publicly published. Voice cloning only in higher tiers.
Pricing: Free (5K words/month), Creator ($39/month for 50K words), Pro ($99/month for 200K words).
Best For: Content creators, social media voiceovers, educational content, podcasts.
WellSaid Labs targets enterprise content production with studio-quality voices and detailed API documentation.
Voice and Language Support: 50+ voice avatars across 80+ voice styles. English-focused with limited multilingual support.
Strengths: Studio-quality voices for professional content. Built-in quota management. Enterprise-focused support. SOC 2 Type 2 certified.
Limitations: Higher latency (~500ms per 30 characters) than real-time optimized providers. Limited language support compared to competitors.
Pricing: Maker ($49/month for 250 downloads), Creative ($99/month for 750 downloads), Team ($199/month). Enterprise pricing available.
Best For: Enterprise content production, marketing videos, e-learning content, corporate training.
9. Murf AI
Murf AI offers a developer API with model latency under 55ms and time to first audio sub-130ms through their Falcon model.
Voice and Language Support: 200+ voices across 20+ languages. 150+ multilingual voices with built-in code-mixing for language switching.
Strengths: Fast latency for real-time applications. Well-documented API. Canva integration. Falcon model handles 10,000 concurrent calls.
Limitations: Fewer languages than major cloud providers. Limited voice cloning compared to ElevenLabs. API access requires separate purchase.
Pricing: Free (10 minutes voice generation), Creator ($19/month), Business ($79/month). API at $0.03 per 1,000 characters. Falcon model at $0.01/minute.
Best For: Real-time voice agents, conversational AI, multilingual content production.
10. OpenAI Text-to-Speech
OpenAI's TTS API integrates with their unified developer platform, offering streaming synthesis with high-quality preset voices.
Voice and Language Support: 11 preset voices (Alloy, Echo, Fable, Onyx, Nova, Shimmer, plus 5 additional). Multiple language support through the same voices.
Strengths: Single vendor for LLM + TTS. Consistent developer experience. Simplified authentication.
Limitations: Limited voice selection (11 voices). No voice cloning. Limited customization options.
Pricing: $15 per million characters for standard quality. HD quality available at higher rate.
Best For: Rapid prototyping, existing OpenAI ecosystem users, unified STT/LLM/TTS pipelines.
Text to Speech API Use Cases
Real-Time Applications
Voice agents, IVR systems, and customer service automation require providers optimized for throughput over production value. Deepgram Aura-2, ElevenLabs Flash v2.5, and Cartesia Sonic target these scenarios with sub-300ms latency.
Content Production
Audiobooks, marketing videos, and podcasts prioritize voice quality over speed. ElevenLabs Multilingual v2/v3 and Google Cloud Studio voices deliver premium quality for these applications.
Accessibility
Converting written content into speech makes websites and applications accessible to users with visual impairments. Broad language coverage and consistent voice quality matter most here.
Healthcare
Patient communication systems and appointment reminders require professional voice synthesis with privacy compliance. HIPAA-compatible infrastructure and audit logging capabilities are essential.
Selecting the Right Provider
By Latency Requirements
For conversational AI requiring sub-300ms TTFB: Deepgram Aura-2 (90ms optimized), ElevenLabs Flash v2.5 (~75ms), or Cartesia Sonic.
For content creation where latency matters less: ElevenLabs Multilingual v2/v3 or Google Cloud Studio voices.
By Language Coverage
For global applications requiring 50+ languages: Google Cloud TTS, Azure, or AWS Polly.
For maximum language coverage: Azure (129 neural voices across 54 locales).
For real-time with focused language support: Deepgram Aura-2 (7 languages with sub-200ms latency).
By Deployment Requirements
For on-premise deployment in regulated industries: Azure Cognitive Services (neural TTS containers) or Deepgram (cloud and on-premises options).
For existing cloud infrastructure: Align with your provider (Google Cloud TTS for GCP, Azure Speech for Azure, AWS Polly for AWS).
By Budget
Getting Started with Deepgram
Test providers in your deployment environment rather than relying solely on published specifications. Latency varies based on network conditions and geographic location.
To try Deepgram Aura-2, sign up for a free API key with $200 in free credit. For questions about enterprise deployments or specific use cases, contact our team.
Frequently Asked Questions
What latency do I need for conversational AI?
Voice agents require sub-300ms time-to-first-byte to maintain natural dialogue flow. Delays beyond this threshold create awkward pauses that users perceive as system lag or processing errors. For phone-based applications, factor in additional network latency when selecting a provider.
Can I use text to speech APIs for commercial projects?
Most providers include commercial licensing in paid tiers, though terms vary. Voice cloning features require additional attention to consent and licensing. The Tennessee ELVIS Act explicitly protects voice as a property right, signaling increasing regulatory scrutiny around AI-generated speech.
How do I choose between pay-per-character and subscription pricing?
Calculate your expected monthly character volume. At low volumes (under 100K characters/month), pay-per-character pricing from cloud providers offers better value. At higher volumes, subscription tiers from ElevenLabs or dedicated enterprise agreements provide cost predictability.
What's the difference between neural and standard TTS voices?
Neural voices use deep learning models trained on human speech patterns, producing natural intonation and emotional inflection. Standard voices use older synthesis methods that sound more robotic. Neural voices typically cost 3-4x more but deliver significantly better quality for customer-facing applications.
Do any providers support on-premise deployment?
Azure Cognitive Services offers neural TTS containers for air-gapped environments. Deepgram provides cloud, private cloud, and on-premises deployment options. Most other providers are cloud-only, which may not meet data residency requirements for regulated industries.



