AIMinds #015 | Roy Hermann, Founder & CEO at SuperCreator
About this episode
Roy Hermann, CEO and Founder of SuperCreator, is an entrepreneur with a passion for content and technology. Inspired by the absence of personalized video platforms in Israel, he took matters into his own hands and saw this opportunity to create.
With over 20 years of experience and a track record of launching over 50 successful apps with millions of downloads globally, Roy is dedicated to redefining the landscape of content creation. His motto in life is "Always be Creating."
Listen to the episode on Spotify, Apple Podcast, Podcast addicts, Castbox. You can also watch this episode on YouTube.
In this episode of AIMinds, let’s set foot in the world of content creation with its current developments and the possible future for this growing industry. Roy Hermann has a unique perspective on the current landscape of content creation and the potential that technologies like AI and GPT-3 hold in transforming this realm. He shared his journey of self-learning code, building over 50 apps, and creating SuperCreator, an AI-powered tool designed to empower anyone, irrespective of their background or skills, to become a content creator.
Here are some key takeaways from the episode:
AI in Content Creation: SuperCreator is more than just a content tool. It guides users from ideation to the final piece, suggesting topics, generating background assets, and enabling full customization using augmented reality and generative filters. The future of content production lies in AI integration and automation.
Accessibility & Self-Reliability: Roy points to the technological advancement that has brought coding to the fingertips of common individuals. Through self-teaching and determination, anyone can leverage technology to create something new and powerful, echoing his personal journey.
Future Vision: Roy envisions a future where AI helps in building hyper-realistic, immersive worlds, with interacting storylines and themes. He believes platforms like SuperCreator will play a significant role in bringing this vision to life.
Fun Fact: The vision that Roy has for the future of media incorporates hyper-realistic simulations guided by AI, rather like a blend of Minecraft and Westworld, where individuals can create and navigate immersive worlds complete with interactive storylines.
Show Notes:
00:00 Video content creation bottleneck led to innovation.
04:53 AI connects people to create optimal solutions.
08:13 Wanted change, became entrepreneur despite challenges.
11:04 Entrepreneur's coding journey leads to impactful app creation.
15:32 Critical thinking and finding positives in content.
18:26 Record, delegate, and use AI for content creation.
20:57 Simulating reality through AI, without VR.
23:15 Embracing emerging technology for future industry relevance.
28:48 Easily convert various online content to video.
30:57 Face filter mask created and applied quickly.
34:35 Repurposing text to video and human uniqueness.
37:00 Wrap up.
More Quotes from Roy:
Transcript:
Demetrios:
Hello and welcome, everyone. We are doing another edition of the AI Minds podcast, where we explore the companies of tomorrow built AI. First, I'm your host, Demetrios, and this episode is brought to you by Deepgram, the number one text to speech and speech to text API on the Internet, trusted by the world's top conversational AI leaders, startups, and enterprises like Spotify, Twilio, NASA, the one that puts rockets into space, and Citibank. Today we are joined by none other than the CEO and founder of SuperCreator, Roy. How you doing, man?
Roy Hermann:
I am doing well. Thank you very much for having me.
Demetrios:
Well, I'm excited to, to talk all about your journey and the inspiration of SuperCreator and exactly what SuperCreator is, but I think it's worth us getting into, like, how did, how do you come to find yourself where you're at right now? Give us the TLDR on your story.
Roy Hermann:
Cool. Okay. The TLDR. So it's a bit of a long story, but of course, I'll try to keep it short. So, going back to how I got to building SuperCreator, I think starting from when I was a kid, I always loved content media. Watching movies, there was no still social media and things like that. And I always saw content as a time machine of certain, you know, it could take you to different times, different places. It inspired you.
Roy Hermann:
It's sort of like a magical thing that we can see and, you know, and give us so many awesome things. I always saw the power of content, and so, ever since I was a kid, I was always drawn into that world. Fast forward, let's say 20 something years. And I was living in Tel Aviv at the time, and I saw, saw an article about cameo, the american app for the personalized videos. And I felt like there was an opportunity to build it in Israel. There wasn't anything at the time, and it matched very much my skillset. So, again, on one hand, drawn a bit to maybe the entertainment world, the content world, but on the other hand, the technology world. And so I went and built that.
Roy Hermann:
And this was probably a year, a bit before COVID started. Right. As COVID started, it really gave it a big boost, and it became very viral in Israel. It was really the only app. Nobody, there wasn't really any other solutions here for the market, but on a technological level, entertainment level. And so I started building that up more and more. And what happened was that as it got bigger, and I wanted to kind of scale it both in terms of what the service and the product offered, not just personalized videos, but I also thought about subscriptions and memberships. And I think a lot of people feel like there's some potential there.
Roy Hermann:
And this was a few years ago, of course, today it's sort of, I think, much more mainstream. But like many companies, I trying to solve this or build this thing, I reached into sort of a bottleneck. At the bottleneck was I, even though I had the users, I had the creators or the supply, I had the platform, I didn't have the. They weren't creating the product, which was the content. And so I started going deeper into it, and the content was video. And I tried to understand, you know, why is it so difficult for people to create video? I mean, it is very difficult. There's so many things that go behind the scenes of just that final result that you see. It's a lot harder than it appears.
Roy Hermann:
So initially, I was like, okay, I have all the pieces. I'm, you know, at my engineering background. I like building things. Let me build a solution for this. And it started with maybe, you know, more basic things like calendars with reminders, but loving technology. I heard about GPT-3 or GPT-2 GPT-3 I heard they were starting to give access to people. In the beginning, they were very, very strict with the access. It was closed beta for a while, and I actually got into the closed beta.
Roy Hermann:
I emailed Greg Brockman, the CTO OpenAI. I read on some blog posts that's how you can get access to it. I was like, okay, I'm gonna try this. And I tried it in the middle of the night. Boom. Five minutes later, I got access to GPT-3 and I started using it. And I respond, he responded, yeah, I need to look up the email. But it was like, you just got, boom, got access.
Roy Hermann:
And it worked. Again, not a lot of people were doing this. No, barely anybody even knew about GPT or open AI. But for me, the moment I started playing with it was one of those moments where it's like, this is huge. This is going to change everything. And so I already had so many ideas how I could use this for my certain use case, for so many other use cases, how this is going to just completely change the industry. And that's when Supergator started being born, because it was like, okay, I know that there's this problem. I know a lot of people have these problems, not just creators, but everybody has the problem of creating videos.
Roy Hermann:
It's a lot, because it's a lot of hard work and a lot of people want to go ahead and do it. And so how can I kind of connect? What people want is an optimal solution and the problem, and to me, AI has always been, or as many things, but you know, I see it as kind of glue. It can connect kind of one side to the other. If you have input and output, it can find a way to get to the two. And so again, that's when super Gator was born. It was the, it was the idea of how can I help turn everybody into a SuperCreator? Not how I can, you know, turn creators into better, but actually I want to turn the everyday person that's working, that's spending all the time and they don't have the time to necessarily spend on budgets for outsourcing or have the time to spend. And that was really when I started. Okay, there is something here and a lot more people are really interested versus this localized israeli version of cameo.
Roy Hermann:
I was living in LA at the time too, and I started going with it and ultimately, uh, started developing it more and more and more and decided to kind of fully pivot to, uh, SuperCreator. And that's a bit of the, the starting story. And um, yeah, there's a lot that happened during that time, but that's kind of sort of the chain of events that, that led me to SuperCreator. It wasn't an immediate, this is, you know, this is where I'm starting. But it's, I got there from the problem that I saw of even if you have the followers, even you have like, you literally just need to create videos and, you know, this could potentially generate a lot of income for you. People still don't do it. So obviously, if you don't have all those incentives, you know, then it's, it's, it's, it's that much harder. But, um, so that's a bit of the backstory.
Roy Hermann:
Yeah.
Demetrios:
So basically you realize that you had the marketplace, but again, that glue that you're talking about wasn't there. The famous people weren't creating and the followers weren't, they weren't asking in a way, even though they were all on.
Roy Hermann:
The platform, they were, it's all they were asking. But it's like, I think, first of all, the people are subscribing, people are buying memberships, but, you know, they weren't receiving. It wasn't necessarily they were asking. They, I mean, they were asking and they were paying. But you need, when you pay something, you expect to get something in return. And so there's a lot of reasons why people don't create videos. It's definitely, definitely. Or content.
Roy Hermann:
It's a lot easier today because of AI. But think about three years ago, you didn't have any of the stuff available. And so I saw the opportunity. I realized that this is, again, it's going to change the whole market, the whole industry. But specifically, I think in the world of content, because it's a digital first environment and world, it became obvious to me that this is going to have the most immediate impact. And whoever will use AI in this world, it's like a much more fitting use case and that they're going to be able to deliver much faster, much better content versus somebody that does it.
Demetrios:
Okay, so let's back up for just a sec. How did you even know how to code? You were like, well, I just went and I built this thing. But you skipped over the fact that, did you have a background in programming?
Roy Hermann:
Yeah. Okay. Okay. So a bit about that. So as like, watching, you know, movies and then getting inspired and seeing, like I said, time machine. I've always been a huge admirer of change. I love the concept of change and the ability to change something in the world. And it's inspired.
Roy Hermann:
I want to change things. I want to change things for, for better. And so somebody that wants to change things, I think like being a young entrepreneur stuff, you know, that's always been, if you want to work in the world of change, probably the most direct way is to be an entrepreneur, to put something in the world, to get feedback, to try to, you know, do it yourself. And so I didn't know how to code in the beginning. I had all the ideas and da da da da da, and I would get rejected by investors and people that I would meet because there was no technical person. And even though I loved video games as a kid and so I did have a bit of technology background, but I never considered myself as an engineer for many reasons that a lot of people don't go into coding because they think that you need to be really good at math. You need to be a genius. Da da da da.
Roy Hermann:
I learned it more from the hard way, the brute force, the grit way. But the thing is, after I met these people, they said, they kind of made that excuse. I said, okay, I don't want to give them any excuses to say, no, I'm going to learn how to be that technical co founder. I don't want to be dependent on anybody, actually. I want to have the necessary skills to have a dream and to be able to go from me to that dream, no matter how long it takes, because kind of like, I think the hardest thing for somebody that has like the entrepreneurial drive is some, something in the way from you and your vision and your dream. I mean, that's the most frustrating thing. As long as you know that you can do it and maybe it'll take more time and maybe it'll take more work. I think, you know, that's what you need.
Roy Hermann:
But if there's somebody that's closing the door or somebody that's stopping you and, you know, that is very hard. So I never, you know, I, I think you get more comfortable when you have the ability to do it yourself. It builds that confidence in me. So I literally kind of a bit fast forward to, I think I was in an internship in college and I was at a startup at accelerator, interning for startup, and I was kind of working on my own idea. And that idea at the time was this combination of like Tinder Instagram, so it was like a swipe social network once they both came out. So it was relatively early and I presented it to the accelerator director or whatever, like the mock up, da da da da, you know, like lots of starting entrepreneurs do. He's like, I like it. Why don't you build it? That's literally all he said.
Roy Hermann:
I was like, huh? He's like, you look smart. You could build it. I was like, why don't I build it? And so I went home and I started googling and literally that's how it started. I went to this iOS development website called Ray Wonderlic. It's very, very, the iOS developers know that they changed their name since then, but that was like the OG iOS. And the first thing I built was this like swipe interaction that Tinder has, you know, which is like, it feels really, really good. So once I built that, then I call, like, I fell in love, you know, I couldn't sleep. That's all I thought about.
Roy Hermann:
And I just wanted to dig more and more and more because I saw how quickly I can go from this idea to reality. I didn't know how fast it was. And that's, you know, from that moment, I've been coding I think, almost every day since. This was like 14-13 years ago. And so I just started building idea after idea and getting better and learning and failing and learning from my mistakes. But it's like I always knew that every failure, every lesson is one step closer to the one that will succeed and will make a big impact. And there was just lots of self talk and motivation and watching YouTube videos and like in the beginning to just kind of really build that, I think persistence in me. And, yeah, leading up to SuperCreator, I built over 50 apps over the span ten years from anything you could sort of imagine from a fitness app, to use the accelerometer and gyroscope to measure your workouts again, before there was AI and all this stuff, to group stories, to DJ.
Roy Hermann:
Like, really, any idea that I had that I felt like, you know, could work, I built it, and some of them actually were very successful in terms of the usage in Israel. I had three number one apps in Israel that I built and a few that were. Also had good audiences in the US. But you kind of learn. I've always been that, you know, the 10,000 hours rule, like, that's what I felt, at least for me. Like, I maybe wasn't the smartest, but I at least want to try to be the hardest and most determined. And that I know I could do, that I know that I could, you know, I won't give up. So that's kind of what led me to build.
Roy Hermann:
And today I think it's. It's. It's getting easier and easier to code or to build. But I'm super grateful, because I think being technical is one of the best skills you could have, and I think it's only going to increase because the interfaces are getting easier. But as long as you can have, you know, understand how to test things and kind of build that connection and coordination between your mind and whatever it is you're interacting with, that I think you'll be able to do pretty much everything as time goes by. So I'm super lucky that somehow I got, you know, this world. I got thrown into this world. But, yeah, that's a bit of.
Roy Hermann:
Kind of the journey, I guess, how I started coding and why I started building stuff.
Demetrios:
I love the determination and the dedication you have to the craft. We actually had someone on here, Fran, who did not have any idea how to code before GPT-3 came out, or chat GPT. And he created a tool that is for doctors, which is, you wouldn't think, like, oh, that's the easiest sector to go into.
Roy Hermann:
Right?
Demetrios:
Like, highly regulated space. And he learned just by using chat GPT as his buddy, and he would ask it questions and get the code snippets back, but didn't necessarily do the copy and paste coding style, where it's like, you know, make me a function that does this.
Roy Hermann:
It's.
Demetrios:
It was more using it as a study buddy, and he was able to create a whole app that is doing wildly well. And it's so cool to see that. It just reaffirms what you're talking about, is how the interfaces are getting easier. It is more leverage than ever in history to be able to use technology and create what you want with it.
Roy Hermann:
Absolutely. And I think also I use chat GPT, obviously, every day, but as well as an educator in many, many different fields, I think the ability to kind of be able to get the information in a way that you understand, I like a lot of times, like in tables, to get information, I like comparing things. It allows me to. And so it's. Yeah, the ability to self. To self teach is now so much more available and possible than ever. And it can be coding, but it can probably be anything. You could probably become an amazing lawyer.
Roy Hermann:
You can probably become an amazing even chemist, I would think, because you can have this feedback with an infinite instant teacher that is smarter than all of the smartest people in history. Right. So it's like, why don't you use that?
Demetrios:
Yeah, yeah. So, yeah, you just got to be careful that it doesn't hallucinate more than Hunter Thompson.
Roy Hermann:
Of course, you gotta always assume that. I think, like, every sort of content that we receive today is right. You need to triple track and use critical thinking. But it's like, if you could foe. If you can find the good things out of this thing, then there's so much like that can happen from it. And I think a lot of people today, like, with the hallucination thing, I'm not saying you specifically like, but a lot of you like, oh, it's hallucinating. I don't care. Even if it elucidates 20% of the time, if I can use it 80% of the time, and I know when those 20, like, even if it's 10% of the time, that's still going to be an incredibly useful tool.
Roy Hermann:
And it's obviously improving over time. I mean, come on. Like, it's, it's. Don't think of where it is now. Think of where it is. I don't know if you've watched too many papers that YouTube, right? It's like, don't think where we are today. Think where we are in two papers down the line. All you need to see is what's the sprinkles? Like, don't focus on where it is now.
Roy Hermann:
So I think a lot of people out of the discussion online today is really. It's just there is this incredible thing, incredibly powerful and maybe good and maybe bad. Um, we need to think, talk. I think focus on more important things. And if there's, like some hallucinations or something that I don't think it's, you know, it's fixable. That's, that's the main thing.
Demetrios:
Talk to me about SuperCreator. What exactly is it and what's the journey been like so far? You started it, as you said, after pivoting from the cameo, the israeli cameo. And what, what exactly is the tool?
Roy Hermann:
Yeah. So, SuperCreator, the main idea here is to save you time creating value via short form content. So, you know, more specifically, it's an app that helps you make short form videos faster. But we don't really want to eliminate the human in the, in the content. We want to sort of be like your team. So that means if you look at a video and we reverse engineered and we think about all the kind of processes that went there, usually the way that it works, if there's a story, there's an idea, there's a script. Right after the script, there's recording. After the recording, there's editing.
Roy Hermann:
After there's editing, there's posting. That's sort of the short form video lifespan. It's different than a movie or maybe a YouTube video, but if we're looking at short form video, which is still, I would say, the hottest, like, medium of content because of mobile phones, that's generally the process. And when I was living in LA, I moved to LA to kind of try to scale an israeli camera, create tv globally. I was living in LA with a few content creators, TikTokers, entrepreneurs, investors. But I got to sit down with these very, very successful content creators and I saw the process that they did. And that's also kind of where I was like, okay, well, they're messaging this person for the ideas and the scripts. They're getting all the background assets from this person, and there's somebody that's editing them.
Roy Hermann:
They were literally waking up in bed, like, just recording, you know, 20 minutes a day and the rest, and, and they would have millions of followers. I'm not saying that's necessarily couldn't work today, but probably it can work today. If you have one person, you know, or a few people or whatever, delegating each specific thing, and you're just going and performing, then you are probably going to be able to produce more again. You can iterate faster, you could get better faster versus somebody else, and that's, it's the same game. At the end of the day, whoever can take the most swings at bat will probably have a much higher chance of succeeding, especially the way the algorithms work and so forth. Like, there's no, um, so back a bit to superglar. It's like, let's take this whole process and let's use AI to, as the glue, as the assistant, um, to help you go ahead and make that video if you were trying to save time or money. Um, the other thing is that I kind of felt like that media is going to become a much, much bigger market, like content creation.
Roy Hermann:
Content is going to become much bigger than it was a few years ago and obviously much bigger than it was ten years ago. I felt like everything's going to go into content. Why? Because the moment you're with GPT-3 you get that, you're like, okay, let's run this again. One year forward, two years forward. It's pretty obvious that we're going to have real time hd, hyper realistic, like, you know, ready player one. This is at least the world that I think we're going to. And so those are going to be massive economies in this world, just like there is today on Instagram and Facebook. But these are, in my opinion, they're going to be like worlds that people are going to be spending time in and living it and creating.
Roy Hermann:
This is where I think the market is going. And so I think right now, the biggest opportunity there is in building this for short form. But as the market develops, I see SuperCreator really is the ability to build full worlds that you'll be able to. But again, today, where it's at, there's a. Yeah, it looks like you want to ask a question. I kind of went a bit too far. Too far. But like, that's a bit of like, why also I.
Roy Hermann:
Yeah, that's also a bit of like, the thought process there.
Demetrios:
You can say something like that and expect me to just stay quiet over here.
Roy Hermann:
This. No, I think it's interesting. Obviously the interesting area.
Demetrios:
Okay, so break down that vision a little bit more. The world that you're speaking of, it's like going into VR and SuperCreator is going to help build the world or it's going to.
Roy Hermann:
Doesn't necessarily have to be VR. It doesn't necessarily have to be VR. But it's like, I mean, we are in my. We're very close to building simulations where it looks like reality. We're going to be watching it, but everything there will be AI generated, like the people interacting with each other. Again, it's like if you looked where AI was a few years ago, or you expect a certain rate of progress, then it's like it's a logical assumption that we're going to have all of this abilities. And this was a few years ago when I just got GPT-3 I was having, I was running all the. As a logical, mostly logical person, this is what I realized is going to end up happening again.
Roy Hermann:
Depend. Like, this is my bet. I wouldn't say 100%, but it looks. And so far, I think we're on track. But today people are creating videos, right? But as the technology gets better and stronger, I'll be able to. Just like you're seeing with Sora, you're already seeing it. It's a world model that people are creating videos with. Like, Sora is already this sort of maticulation, except it's going to be much more controllable, much more, you know, and then you'll have the hardware as well.
Roy Hermann:
But I'm not even talking about the hardware. Even with today's screen sims and HD, with AI and every single person where they don't even, like, they might not even be aware that they're in a simulation, and you'll be able to create that and craft a story, and people will be able to watch your story or watch the world that you built. So that's the ten year baby zone vision. I think we're still a few years away from it, but I think we're on track.
Demetrios:
Kind of like Minecraft. You can have your own server in Minecraft with your own world, and you're saying that might be the way that we're going with a bunch of stories and almost like Westworld, how there's all these different themes and storylines and plots that are happening in those worlds. And so instead of me watching a series or putting on a series, I can go and explore a world.
Roy Hermann:
Yeah, and there's gonna be probably different layers, right? You could be in the world, you can be above the world. You could be like, you know, it's a kind of like, I don't know which one of those mediums will be most popular, but it's probably gonna be like today, like gaming and movies and all stuff, right?
Demetrios:
You can actively participate. You can just watch other.
Roy Hermann:
Yeah, you should be able to actively participate with like, you know, with reality, vision pro and where that all industries going in the next few years, like, like, why shouldn't you be? It's, it's, it's basically a video game with HD, just with AI and, you know, real time, like HD graphics and 3d. Everything's going there, like today. So I do think what's just interesting is like, this has been my belief from, from day one, from when I got access to GPT-3 and kind of like, connected with the SuperCreator and just tried to think, you know, I want to be. I want to build a long. I really want to build a massive company that's going to create massive change, positive change in the world. So it was never a thought of, like, you know, right now, what's the quick kind of way to build a very capital or something sort of company? It's like, what's going to be relevant in 5-10 years? And I will say on one hand, I think so far I've picked, right, because you could see, I think there's tons of companies and jobs getting eaten up by AI, unfortunately one hand. But I think it's like nature, right? It's like, how many companies did chat, GPT, put out of business and Asora, right? Like, so many. But still, SuperCreator is still very, very relevant.
Roy Hermann:
And probably right now, I would say it's, this is like, it's, it's. This is the time of. This is the year of video, right? And we can infuse all of that into the app. It's. It was always built as a shell to adapt to the, to the most advanced technologies. That's also something interesting about SuperCreator. We didn't, the thought process was, let's not build our own text, our own GPT. Our own is because it's going to constantly get better and better.
Roy Hermann:
We're a small startup. We need to use the integration and build a sort of system that's going to always be as good as the news technology. So that's the other thing about SuperCreator. It's always using the newest technologies, the best technologies, whether it's Deepgram for audio transcription or GPT four for text it can always get updated. Because I think if you're a content creator or creating content, not even if you're content, like, you're dealing in the world of the future. And that's a bit of expectations a lot of times from the viewers, and they want something new, they want something original, so it helps you to get there. I'm not saying it's a must.
Roy Hermann:
I'm just saying, like, as a person using the tools, you want something that's gonna be as good as possible, as fast as possible, because that's the world you're sort of living in.
Demetrios:
Okay, so I've got the grand vision, which I really like, which is we're gonna have many different worlds that we can go and we can explore, we can watch, we can see actors in the worlds and we have a very immersive view of entertainment changing, content changing. And then I also have the understanding of where we're at now. And as you mentioned, there's like creators that will have five different people on their team doing different parts of their creation process. And so between those things, there's a bit of a gap we need to evolve to get there. But SuperCreator right now is an app that will help those creators that have the five different people on the staff work more efficiently. Is that what I'm understanding?
Roy Hermann:
And no, it's about the people that don't have those, those five people in the staff and probably would never get them because they don't, don't want to, they can't afford them. Right. It's, it's, it's for the doctor, for the, the gym teacher, for the business owner, for the entrepreneur, the founder. Right? It's time and money is like they're, they don't have a lot of those resources, right? So how can they get the 80 20 sort of solution? 80% of the result and 20% of the time, that's the market we're going after. Like the non, I call like the non creators, at least in my head. Yeah, yeah.
Demetrios:
So it's, it's. And I really like that you said this before. I think before we hit record, you were mentioning that you want to take anyone so like me off the street and give me the tools to become one of those top creators or allow the name a SuperCreator.
Roy Hermann:
Exactly, exactly. I want to give you the superpowers. I want to make everybody a SuperCreator for sure.
Demetrios:
So walk me through it. I have an idea for a video or I have a hot take and I'm in the AI world and the machine learning world. And so I've got my hot take and I turn on my camera and I start recording myself saying this hot take. And I've created a, just like a selfie video of me explaining a theme or a hot take. Then what happens?
Roy Hermann:
So in that case, where you already have the idea and you're record, so let's say you have the. Seems like you already have a script, right? So one, the thing with superheroes, we take you all the way from ideation to creation. But if you have certain things already, then, you know, we can help you. It's like modular in some sense. The main reason many people don't create content or initially happened is because they don't even know where to start. They don't have an idea. So we help you getting from zero to one to that video. And we do that by, again, by helping you decide on a script first by learning a bit about you, the topics of interest, what you do, and then we suggest topics and from topic you can go to script.
Roy Hermann:
We make it easy to convert like a website or a blog post or a twitter thread into a script that you could go. So maybe, oh, you saw this great thread and you want to make a video about, well, like the process of doing that and coming out the video. There isn't really a good kind of process for you to go ahead and record. You need to copy each thread, post you need to take. So we kind of make that so you have the starting point, which is the script. Once we have the script, let's say we can do things like auto generate the background assets for you when you're talking related to those specific things that you're talking about and in the editing as well. So now there's a bigger focus on editing. I think editing is going to also be pretty much fully AI automated at the level of editors, or if not better, probably in the next few months, we're going to already start seeing not only for SuperCreator, but from other companies.
Roy Hermann:
Well, you're already starting to see it, but I just think it's going to be fully solved. GPT four vision. Right. That really helps because now GPT can understand and see the content, right? And like that's, that kind of is what was missing. You have the audio from the transcription, so, you know, in the storytelling video when somebody says something, but the biggest thing that was missing is like you needed AI to understand. So that's also something that we're looking to, we're working on integrating as well. So you'll have the editing done for you. And then once you edit the video and you, after the video, you want to post it on social media.
Roy Hermann:
So we go ahead and provide you caption hashtags, longer posts and so forth, and you can fully edit everything at a step of the way. So we don't want, like, we want to give you something so you're not with a blank page, but you should be able to fully edit it and customize it and give it your own feel. I think that's super important. So, you know, in your use case, you already came with anything you wanted to talk about and there's different elements that we can help about. Another interesting thing there is just in the camera we have augmented reality. So we have snaps integration there. So we have the automated background based on what you're talking. We have filters, we even have stuff that doesn't exist anywhere else, like generative filters, something cool that I built so you can actually go make me look like Picasso, make me look like this person.
Roy Hermann:
It will generate a face filter mask and apply it onto your face within a few seconds. Soon we're adding 3d as well, right? So as you're seeing, right, text to 3d, go to like sub 1 second, you'll be able to just summon or, you know, put 3d assets in your video as well. But the biggest thing is, you know, you came up with one idea and you made a video, but you know, today you need to create not one video a week. You probably need to create three videos a day. And so how do you come up with three ideas a day or three topics a day? How do you come up with 21 topics a week? 80 a month? Like, you know, that takes a lot of work, even if you put in the work like, it takes experience. So AI can help you streamline all that. And SuperCreator specifically, that's what you want to do. We want to turn you into a SuperCreator because I think people that like, that is the best way today to get people to hear about your product, service or, you know, whatever, whatever it is.
Roy Hermann:
And so if you could do that faster and cheaper and better, then that is a massive, massive opportunity for you to get discovered by millions of people today, right? Like the way that tick tock and Instagram. And so in theory, you can even just work until you make, get that one viral video. Or you can get better. You'll always get better and better. But just what's that one video that will go viral that'll change your life? Maybe it's 100 videos you need to make. That's literally probably what's standing between people in that moment. With SuperCreator, we're helping you get there. We are a tool that takes you and your experiences and uniqueness and amplifies it into hopefully valuable content for other people in the world.
Demetrios:
Well, I really like this idea of prompting the creator on what they can talk about because that does feel like it's, there's like all kinds of books that are written about this, but all you gotta do is start. And then once you start, you have that snowball effect and you get into it and then you want to. Normally it's like you keep going down the road if you actually like, take that first step. And I was just thinking about how.
Roy Hermann:
Wow.
Demetrios:
If I could have SuperCreator follow some of my favorite people online and then extract all the stuff from like LinkedIn posts and not only what the post is, but what the comments are saying, and then I can create something, a video about my take on this idea or these comments or whatever it is that would give me a lot of fodder for content. Like there's. I completely see that you've got content for days in those examples.
Roy Hermann:
Absolutely. And in order to have that, what's needed to be built is kind of like this part, this system, right? This ideation to creation. Because now what you talked about is a bit before the ideation. It's like the pre ideation, it's the pre collecting. But as long as you have this app, this workflow, that it's very specific task replicator works, then you could shove everything into that input, right? It can be all, it could even be maybe you can hook up to your workplace, to the sales you make and so automaton, like to shop all the calls. All the calls, right. But the flow is still the same. And so another interesting kind of point was I felt like as AI gets commoditized, there's going to be tons of like AI video, automatic create videos in a second sort of tools.
Roy Hermann:
And now you're starting to see that repurposing text to video, like, because there's zero, like there's zero mode, in my opinion, because it's all web based. And it's like, AI can. We'll probably be able to build that soon in mobile. And with a human, it's a bit, you need to build a product that takes the human and makes them better, not removes the human from the equation completely. And I'm also glad we kind of went on that route because I think that's probably going to be one of the remaining, like, you know, the easiest way to differentiate your content is you. Your experiences are unique, maybe your thoughts are, your insights aren't unique, but what you've experienced is one of one in this world. Nobody, you know, as long as we're living in the physics and that. And these are also like, I'm going a bit, a bit back, but philosophical.
Roy Hermann:
But because to me, super great is like a philosophical, like a company and a mission. And where I was going with that is like when you run the iteration, you think about all these companies and what's going to be relevant. It's like, okay, how can we stay, again relevant in three to five to seven years? And I still think that's gonna be the case as if you can take the person and what they've experienced today and in their whole life, and you could somehow kind of bottle that up into content that's unique and authentic. That is gonna be storytelling, is gonna be right. Human storytelling again, because their experience is unique, is gonna be valuable. And I'm just trying to help you do that. I'm like, I'm. I want to be like a gym for.
Roy Hermann:
For content. Like, you know, it's. It's not going to work itself, but as you. If you come into the gym every day, you're going to ultimately get stronger. And it, like, you can't just forget fake strong, you know, like that. There's no. There's no, uh, shortcuts around it. Uh, but let's build the best gym in the world that takes person, and this has the best, you know, teachers and the best tools and the best workout equipment.
Roy Hermann:
That's what I want SuperCreator to be to the regular person, to the everyday person, especially to those people that are motivated and are not afraid to do the work and are interested to start. I want to help them. That courage, I know how hard it is, and I even struggle with it sometimes as well. I want to be there for you, and I'll do everything that we can to give you to build the biggest technology to make it as easy as possible.
Demetrios:
Incredible. Roy, I really appreciate you coming on here and sharing this vision with me. It is cool to see and think about, as they say, you know, the don't focus on what will change, focus on what's not gonna change. And it feels like that idea of we as humans are gonna want to understand and hear stories from other humans. That's not going to change in the next five to seven years. And so I'm on board, and it looks like what you're doing with SuperCreator is very cool. I look forward to the day when we can go into the immersive worlds that you speak of. Hopefully, they're here sooner than later.
Demetrios:
And I appreciate you coming on this podcast, man.
Roy Hermann:
Awesome. Well, I really enjoyed speaking with you as well, sharing a bit about SuperCreator and my journey leading up to here. Thank you for having me.
